Marketing B.B.A.
An 18-hour B.B.A. major or 12-hour B.B.A. minor (beyond the 3 hours of Marketing required in the Business Core) is available. The major is preparation for careers in sales, sales management, retailing, and advertising.
Our graduates can apply the fundamental concepts to the analysis of marketing challenges faced by profit and/or nonprofit organizations. Our graduates can collect, analyze, interpret and report decision meaningful marketing information, using primary and/or secondary sources of consumer and business data. Our graduates can develop and defend marketing plans, including implementation, that will support organizational objectives.
Degree Requirements
Academic Core – 46 hours
see Bachelor of Business Administration Degree Academic Core
Professional Business Foundation – 30 hours
BECO 2311: fulfills 3 of the 6 hours of Social Science in the UMHB Core Curriculum
BECO 2312: fulfills the CWI/Social Studies block in the UMHB Core Curriculum
Professional Business Core – 27 hours
B.B.A. Marketing Major Required Courses:
12 hours (6 upper level ) at UMHB
12 hours minimum upper level
BADM 4090: 300 hours of practical work experience in major required through full- or part-time employment, internships, apprenticeships, volunteer work or student teaching.
Please select three of the following courses:
Business Electives - 9 hours upper level
Business Specialization - 9 hours
Business Area Minor - 12 hours
Second Business Major - 18 hours
Non-business Minor - 18-24 hours
Suggested Schedule for B.B.A. Marketing Major:
Freshman Fall
Freshman Spring
Sophomore Fall
Sophomore Spring
| BACC 2312 | Managerial Accounting | 3 |
| BADM 2312 | Communicating in Business | 3 |
| | Scientific Inquiry or Natural Science | 3 |
| ENGL | Literature | |
| | Lab Science | 4 |
| UMHB 1002 | Chapel | 0 |
| UMHB 1005 | Fine Arts Experience | 0 |
Junior Fall
Junior Spring
Senior Fall
| BADM 3311 | Global Competition and Internationa | 3 |
| BMKT | Major Course | |
| BMKT | Major Course | |
| BMKT 3331 | Marketing Research | 3 |
| | Social Science | |
| UMHB 1005 | Fine Arts Experience | 0 |
Senior Spring