BMKT 6325 Marketing & Development for Non-Profit Organizations

This course focuses on the principles and practices required to develop and promote nonprofit organizations. Topics include fundraising, promotion, the design of a marketing strategy, alternative revenue-generating mechanisms and customer service.  Discussion will also be made of the use of various media, advertising and promotion methods, and fostering relationships with businesses and the community.  Students will have an opportunity to apply these concepts within a nonprofit organization.

Credits

3

Distribution

Business