2000

Survey of mass media effects and careers. Study includes the history and use of books, magazines, newspapers, radio, movies, music, television, digital media, advertising and public relations. Emphasis on media-particularly social, political, economic and legal. Topics focus on media theory, ethics and trends in commercialization conglomeration, converging technologies and globalization.

Essential course of Mass Communication majors. Teaches students how to spot grammar, spelling and punctuation errors, improve clarity, remedy inconsistencies and redundancies. Students will learn to edit information in accordance with writing standards for journalism and public relations according to the Associated Press Stylebook. Prerequisites: COMM 2360- Intro to Media Writing (or concurrent enrollment).

Using news values to locate stories; interviewing sources; and location, retrieving, assessing and verifying information, including computerized databases. Writing news, features, entertainment, sports, columns, editorials, and online. Basic proficiency in the use of a digital camera, the Associated Press stylebook, and layout, design, and editing software. Portfolio and laboratory section required. Lab fee. Prerequisite: ENGL 1321 and 1322 (or equivalent) and COMM 2320 (credit or concurrent enrollment).

An introductory survey of public relations history, definition, principles, practices and codes of ethics. Career options and trends in business, government, non-profits and other entities are also discussed. Prerequisite: COMM 2360, Introduction to Media Writing.

A survey of the film industry and the process of making motion pictures. Special attention given to the basics of film directing, acting, editing, cinematography and design, and to career paths in film and television. Prerequisite: COMM 2320