BMKT - Marketing

The course highlights the differences between product marketing and the marketing of services. Furthermore, the ability to develop, evaluate, implement, and lead effective marketing programs in service companies and organizations is covered. Attention is focused on the marketing function of not-for-profit organizations such as hospitals, educational institutions, police departments, and churches.

Introduces students to basic concepts, practices, and techniques of contemporary marketing.

A survey course in advertising and other promotional techniques and their influence on the consumer buying process. Prerequisite: Grade of "C" or better in BMKT 3311.

This course introduces students to how to plan, manage and measure marketing for different types of events within varying industries. Focus is given to theories, concepts and skills required to promote events successfully. Prerequisite: Grade of "C" or better in BMKT 3311.

An interdisciplinary approach to the analysis and interpretation of the buying motives and behaviors of consumers. Psychological, economic, and social factors are related to marketing strategy and practice. Prerequisite : Grade of "C" or better in BMKT 3311, and junior standing.

A study of the principles and applications of marketing research with strong emphasis on research designs data. Prerequisite: BMKT 3311.

A study of the sales process, including product knowledge, prospecting, the approach, presentation methods, handling objections, and closing techniques. Emphasis is also given to managing a sales force, including motivation and reward systems. Prerequisite: BMKT 3311.

The "new global economy" makes it essential that students gain an appreciation of the rapidly evolving field of international marketing. This course considers the cultural, legal, political, and economic factors affecting international marketing of products and services. Emphasis will be placed on differences in life styles, beliefs, attitudes, and political environments and their influences upon marketing decisions. It explores how managers analyze global opportunities-buyer behavior, competitors, and marketing research. Prerequisite: BMKT 3311

A broadly based study of the marketing effort as seen from the point of view of the marketing manager. Prerequisites: BMKT 3311 and BMKT 3331. Taken during final semester.

A broadly based study of utilizing social media technology to enhance marketing for business. This course focuses on how social media is integrated within marketing strategy to implement tactics for business communication, sales, branding, global web presence, advertising and promotion. Students evaluate and measure social media strategies for business development and ROI. Prerequisite: BMKT 3311

This course introduces students to the basic marketing concepts, practices, and techniques used in nonprofit organizations. The uniqueness of non-profit organizations is addressed as well as how the marketing mix is applied. Fundraising, donor and recipient behaviors, and strategic plan development are highlighted. Prerequisite: BMKT 3311

This course focuses on the issues, problems, and decisions marketers need to make when bringing a new product to market. The new product marketing process includes opportunity identification, product design, concept design and test marketing, as well as profit and loss. Prerequisite: BMKT 3311.

This course permits students to enhance their knowledge within their major field of specialization through application of concepts, principles, and techniques learned in the classroom. It consists of supervised paid or unpaid activity as a professional-level intern for an employer with an approved internship program. Application must be approved prior to registration. Prerequisite: Senior standing, 3.0 GPA in major and overall, and consent of the Associate Dean.