EXSS 3377 International Sport Management (Theory Course)
This course is an examination of sport business in a global society. It promotes awareness of the magnitude of the global expansion and development of sport. Emphasis is placed on the business opportunities created internationally through contrasting the U.S. sport industry with foreign markets. Issues covered include globalization, importing and exporting, cultural implications, international sporting events, international sport marketing, and cultural case studies. Prerequisite: EXSS 2371.
Credits
3
Distribution
EducationNotes
Theory Course